Articles & advice
The studio journal
Visual identity, branding and set design: my thinking and my advice for brands, shops and places that want to be remembered.
Custom objects: building a stronger visual identity
Skis, a surfboard, a skateboard or a decorative object are not ordinary communication supports. They are objects people use, display and carry…
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When should you create your company’s visual identity?
“I’ll invest in my visual identity once business picks up.” It is a very common idea among founders, and it sounds logical: sell first, polish the…
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Visual identity for a restaurant: where do you start?
“I’ll deal with my image once the restaurant is running.” Many restaurant owners make that call, and it sounds reasonable: open first, look good…
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How to turn your shop window into a year-round sales tool
A shop window is not just decoration: it is your first salesperson, available 24/7. Yet many retailers leave it static and lose a major growth lever.…
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Pop-up decoration and set design for hotels: create the event
“Decorating my lobby is not a priority.” It is a sentence you hear often from hoteliers, and it is also the hallmark of properties that struggle to…
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The studio journal
Visual identity, branding and set design: my thinking and my advice for brands, shops and places that want to be remembered.