
Wellness centre in Annecy
Éluma
Complete visual identity for a wellness centre
The project
- Client
- Éluma
- Location
- Annecy
- Year
- March 2026
- Scope
- Visual identity · Web
The project
Éluma is a wellness centre in Annecy specialising in infrared therapy. I created its entire visual identity: logo, business cards, flyers and website layout.
The goal: a calming, professional image
The point was to build a coherent, calm and credible image, directly connected to the world of care and wellbeing. The identity rests on a minimalist universe, designed to convey serenity and trust at first glance.
The concept: the diffusion of heat
The logo draws on the diffusion of heat and the circulation of energy, translated into fluid shapes. Together it composes a sensory, coherent image, true to the wellness experience the centre offers.



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