Upcycled products from Savoie
3e Manche
Full rebrand for an upcycled products label
The project
- Client
- 3e Manche
- Location
- Annecy
- Year
- June 2026
- Scope
- Rebranding · Visual identity
The project
3e Manche upcycles professional ski uniforms into products manufactured in France. Rebranding the label meant breathing new life into forgotten ski gear.
The challenge: putting local craft forward
I set out to translate the raw authenticity of the Savoyard peaks into an identity that puts local craftsmanship first.
More than a visual refresh, the point was to turn every upcycled piece into a one-off, ready for a new run in the heart of the mountains.
The logo: a signature built to last
A bold typeface, designed to anchor the brand in its DNA: technical upcycling and board-and-ski culture.
The new logo stands for transformation. The deliberately graphic thicks and thins recall both industrial marking and hands-on craft. A robust visual signature that carries the story of every reinvented piece of equipment.
The result
The identity then rolls out across all of the brand’s materials:
- Main logo and its monogram version
- Embroidered patches and product labels
- Marking applied to the upcycled pieces
- Post and story templates
- Instagram profile redesign
Shall we start?
A project in the same spirit?
If this piece speaks to you, we can imagine yours, designed for your brand, not for someone else’s.