Articles & advice
The studio journal
Visual identity, branding and set design: my thinking and my advice for brands, shops and places that want to be remembered.
When should you create your company’s visual identity?
“I’ll invest in my visual identity once business picks up.” It is a very common idea among founders, and it sounds logical: sell first, polish the…
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Visual identity for a restaurant: where do you start?
“I’ll deal with my image once the restaurant is running.” Many restaurant owners make that call, and it sounds reasonable: open first, look good…
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How to turn your shop window into a year-round sales tool
A shop window is not just decoration: it is your first salesperson, available 24/7. Yet many retailers leave it static and lose a major growth lever.…
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Pop-up decoration and set design for hotels: create the event
“Decorating my lobby is not a priority.” It is a sentence you hear often from hoteliers, and it is also the hallmark of properties that struggle to…
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The studio journal
Visual identity, branding and set design: my thinking and my advice for brands, shops and places that want to be remembered.