Surf concept store in Biarritz
Colors of Surfing
Illustrated pavement sign for a surf concept store
The project
- Client
- Colors of Surfing
- Location
- Biarritz
- Year
- July 2023
- Scope
- Visual support
The project
The visual created for Colors of Surfing draws directly on the world of surfing and the Biarritz way of life. I imagined and produced a bespoke illustration for the concept store’s pavement sign.
The goal: stop the passerby
The visual had to be attractive and striking, able to capture attention immediately on a very busy Biarritz street, while fitting naturally into the store’s identity.
The concept: the free spirit of surf
The design picks up the brand’s graphic codes to strengthen its image and visibility. Every element conveys the free, creative and sunny spirit that defines Colors of Surfing.
I carefully selected the shapes, colours and illustration style to achieve a coherent, dynamic composition in which every detail reinforces the impact of the visual.
The result
The piece improves the store’s visibility and sparks visitors’ curiosity at first glance. This project shows how much a visual support matters when it is designed as a genuine extension of a brand identity.
Shall we start?
A project in the same spirit?
If this piece speaks to you, we can imagine yours, designed for your brand, not for someone else’s.