Mediterranean hotel in Barcelona
Paloma
Full identity for a Mediterranean residence hotel
The project
- Client
- Paloma
- Location
- Barcelona
- Year
- June 2026
- Scope
- Visual identity · Art direction
The project
Paloma is a Mediterranean residence hotel, imagined as a pause between sea, sun and easy living. I built a warm, refined visual world for it, from the logo through to the pieces guests actually hold in their room.
The inspiration: coastal craft
The art direction draws on local craftsmanship, handmade tiles and the landscapes of the Mediterranean coast. A scallop shell, an olive branch and a lemon make up a small set of hand-drawn illustrations, rolled out across every piece.
The identity: a Mediterranean travel journal
Tile patterns, illustrations and sun-washed shades tell Paloma’s story with an approach that is graphic, authentic and contemporary at once.
Every detail evokes holidays, raw materials and those summer days that seem never to end.
The result
The identity runs across the whole guest experience:
- Logo and the “In mediterranean light” signature
- Door hangers and room-key sleeves
- Poster and brand illustrations
- Amenity labels (shampoo, shower gel)
- Coasters and stickers
- A sun-washed palette: terracotta, blue-green and sand
Shall we start?
A project in the same spirit?
If this piece speaks to you, we can imagine yours, designed for your brand, not for someone else’s.